Lacoste makes its way into the web3 ecosystem with UNDW3

Luxurious model Lacoste has joined the web3 ecosystem with the launch of UNDW3 – pronounced underwater. The corporate introduced this forward-looking transfer via a press launch. The UNDW3 universe will let the Lacoste neighborhood take part in furthering the model’s fashion-sport imaginative and prescient.

In accordance with the press launch, UNDW3 permits Lacoste neighborhood members to personal the model in a inventive means. In preparation for UNDW3’s launch, Lacoste rolled out its Discord server on June 6. The Discord channel will assist maintain every neighborhood member knowledgeable about developments in Lacoste’s web3 universe.

Desirous to see what the Lacoste web3 ecosystem includes, over 30,000 individuals subscribed to the Discord channel throughout the first 48 hours of its launch.

Lacoste plans to drop its first non-fungible token (NFT) assortment on June 14. The gathering will comprise 11,212 items, with every NFT going for 0.08 Ethereum (ETH), roughly $100-$120. The NFTs will function distinctive pictures of the Lacoste crocodile rising from the water.

The variety of NFTs represents the enduring L1212 polo shirt, which Lacoste founder René Lacoste invented.

In accordance with Catherine Spindler, Chief Model Officer at Lacoste,

“UNDW3 attests to our need to accompany the phenomenon of decentralization pushed by Web3 and bears witness to our ambitions on this space in addition to to the facility of our model: to carry collectively our communities and join cultures across the crocodile, a real rallying signal all through the world, by proposing an experiential, interactive and co-creative universe, within the picture of Lacoste’s creativity and avant-gardism.”

Step one in an extended journey

By holding the Lacoste NFTs, collectors will get entry to the model’s web3 universe – a long-term collaborative neighborhood. Moreover, collectors will be capable of entry a pioneering ecosystem in addition to digital and bodily advantages within the Lacoste world.

With its foray into the web3 ecosystem, Lacoste demonstrates its mission to attach varied communities and cultures. Particularly, the initiative seeks to carry collectively NFTs, Lacoste followers, and popular culture fanatics. It’s value noting that UNDW3 is Lacoste’s preliminary step into the web3 ecosystem.

Via UNDW3, Lacoste has grow to be the most recent style model to affix the rising web3 ecosystem. Previously, manufacturers like Gucci, Philipp Plein, and Louis Vuitton launched NFTs, signaling a rising web3 curiosity amongst style homes.


Picture by Engin Akyurt from Pixabay

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