The U.S. Securities and Alternate Fee (SEC) has launched a game-show marketing campaign to assist buyers make knowledgeable selections “in a playful manner.” One of many contestants within the recreation present selected to take heed to a celeb and spend money on crypto.
SEC Debuts ‘Recreation Present-Themed Public Service Marketing campaign’
The SEC’s Workplace of Investor Training and Advocacy unveiled “a recreation show-themed public service marketing campaign” final week. Titled “Investomania,” the marketing campaign goals “to assist buyers make knowledgeable funding selections and keep away from fraud.”
The marketing campaign encompasses a 30-second TV spot, interactive quizzes, and 15-second informational movies on crypto property, margin calls, and assured returns, the SEC detailed, elaborating:
The marketing campaign encourages buyers to analysis investments and get info from reliable sources to grasp the dangers earlier than investing.
Within the TV spot, the sport present host asks two contestants to choose a sq. on a online game board with funding choices. They included web rumors, superstar endorsements, inventory ideas out of your uncle, crypto to the moon, worry of lacking out (FOMO), meme shares, tulip bulbs, assured returns, and timing the market.
One of many 15-second movies was about investing in crypto. Within the video, a celeb encourages buyers to take their recommendation and purchase crypto property.
The SEC described:
After the contestants make their selections, the video reveals, in a enjoyable and comedic manner, the implications of a superb or a foul selection.
“Generally investing might feel and look like a recreation,” the SEC famous. “Our ‘Investomania’ public service marketing campaign makes use of a recreation present idea to teach buyers in a playful manner that investing isn’t a recreation and that they need to do their due diligence when making funding selections.”
The securities watchdog concluded:
Backside line — don’t play video games along with your monetary future.
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